April 2007

This kilo has been lost thanks to our weight loss program. Even you can lose weight at AnnaNas.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Directors: Simone Parravicini, Milos Obradovic
Copywriters: Milos Obradovic, Simone Parravicini
Illustrator: Simone Parravicini
Time of release: May 2006

Comments (24)

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Rog's picture
Activity Score 6080

This bloke's onto something...

>>>> That's not an ad. THIS is an ad.

Chocolat's picture
Activity Score 286

ewwwww....thats creepy. Im visualizing someones fat in those cans! gross!!!!

andreis's picture
Activity Score 285

that's so true! :)
but a great concept


JTW926's picture
Activity Score 184

but definately get's your attention. i love guerilla marketing!

Yokel's picture
Activity Score 604

Thought this was a tin of pineapple ...

Shut Theory's picture
Shut Theory
Activity Score 515

annanas is pinapple in italian? cool! :)

Yokel's picture
Activity Score 604

Don't know about Italian, but in a lot of languages it is.

JTW926's picture
Activity Score 184

yes ananas is pineapple in Italian

philippertl's picture
Activity Score 656

I think, it's a cool idea and it would motivate people by showing them how much a kg of fat actually is.

Desi's picture
Activity Score 1042

If you litter the street where I live you get a bad name.

Joel Yeo's picture
Joel Yeo
Activity Score 4

If you litter the street where I live, you get fined and made to do community work.

me thinks's picture
me thinks
Activity Score 722

what an excellent piece of advertising.

popdistortion's picture
Activity Score 1592

'Even you can lose weight'? 'Even you'? Bit insulting or is that just me? Doesn't get me from my chair in joy.

copywriter.txt's picture
Activity Score 828

I was thinking the same when i read your comment. But, in overall, it is a nice guerrilla.

mikelite's picture
Activity Score 1031

nope, it was nice guerrilla when they actually used lumps of "fat" and left them around malls. this is just a half-thought.

teenie's picture
Activity Score 1894

Agreed, but things often get lost in the translation. It might sound better in Italian - or maybe it's part of a well-known expression or something.

• ω •'s picture
• ω •
Activity Score 193

i'd like one of them as a paperweight on my desk :P

DarkSide's picture
Activity Score 1066

Nice idea, but too fake.

a s's picture
a s
Activity Score 46


Stigset's picture
Activity Score 1454

so what was in those cans ? That's what i want to know ,fat ? euuuuwy

klaussnow's picture
Activity Score 1645

In the US there was a whole campaign about finding someones 'stomach', the line was something like "Bob musta lost his stomach running on the beach' and it showed some gobule jello-y like thing in the shape of a gut.

that was good.

... its already been done...

JTW926's picture
Activity Score 184

yeah those are great ads, except when the kids start poking it with a stick and it jiggles...ew

B128's picture
Activity Score 392

Oh... this is nice..

emeka baba's picture
emeka baba
Activity Score 6

not compelling