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1kg

Published/Aired: 
April 2007
 1kg

Description

Caption

This kilo has been lost thanks to our weight loss program. Even you can lose weight at AnnaNas.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Directors: Simone Parravicini, Milos Obradovic
Copywriters: Milos Obradovic, Simone Parravicini
Illustrator: Simone Parravicini
Time of release: May 2006
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Rog's picture

This bloke's onto something...

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chocolat's picture

ewwwww....thats creepy. Im visualizing someones fat in those cans! gross!!!!

Chocolat
Activity Score 286
Art Director
andreis's picture

that's so true! :)
but a great concept

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

JTW926's picture

but definately get's your attention. i love guerilla marketing!

JTW926
Activity Score 184
Art Director
Yokel's picture

Thought this was a tin of pineapple ...

Yokel
Activity Score 604
Art Director
Shut Theory's picture

annanas is pinapple in italian? cool! :)

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Yokel's picture

Don't know about Italian, but in a lot of languages it is.

Yokel
Activity Score 604
Art Director
JTW926's picture

yes ananas is pineapple in Italian

JTW926
Activity Score 184
Art Director
philippertl's picture

I think, it's a cool idea and it would motivate people by showing them how much a kg of fat actually is.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Desi's picture

If you litter the street where I live you get a bad name.

Desi
Activity Score 1042
Joel Yeo's picture

If you litter the street where I live, you get fined and made to do community work.

Joel Yeo
Activity Score 4
Marketing Manager
me thinks's picture

what an excellent piece of advertising.

me thinks
Activity Score 722
Copywriter
popdistortion's picture

'Even you can lose weight'? 'Even you'? Bit insulting or is that just me? Doesn't get me from my chair in joy.

popdistortion
Activity Score 1592
copywriter.txt's picture

I was thinking the same when i read your comment. But, in overall, it is a nice guerrilla.

copywriter.txt
Activity Score 828
Copywriter
mikelite's picture

nope, it was nice guerrilla when they actually used lumps of "fat" and left them around malls. this is just a half-thought.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

teenie's picture

Agreed, but things often get lost in the translation. It might sound better in Italian - or maybe it's part of a well-known expression or something.

teenie
Activity Score 1894
Copywriter
• ω •'s picture

i'd like one of them as a paperweight on my desk :P

• ω •
Activity Score 193
Art Director
DarkSide's picture

Nice idea, but too fake.

DarkSide
Activity Score 1066
Other
a s's picture

cooool

a s
Activity Score 46
Copywriter |

words win wars

Stigset's picture

so what was in those cans ? That's what i want to know ,fat ? euuuuwy

Stigset
Activity Score 1454
Art Director
klaussnow's picture

In the US there was a whole campaign about finding someones 'stomach', the line was something like "Bob musta lost his stomach running on the beach' and it showed some gobule jello-y like thing in the shape of a gut.

that was good.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

JTW926's picture

yeah those are great ads, except when the kids start poking it with a stick and it jiggles...ew

JTW926
Activity Score 184
Art Director
B128's picture

Oh... this is nice..

B128
Activity Score 392
Art Director
emeka baba's picture

not compelling

emeka baba
Activity Score 6
Art Director
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