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borrowed interest nasir, there's no reality in this execution, so it comes off as very forced, what exactly are you trying to say, that images are happier on this tv screen? Cool, you can go places with that, but try using image that are always on the tv, not something that most people only see in real life (which has the crispest picture). What about some sort of connection to glasses, like laser correction, making everything less blurry, maybe an eye chart (ehh, kinda tired, but perhaps that's a direction to pursue).
i think hes going with the idea that images on the screen look better than they do in real life...not that they are happier
guess you're right. It's still not breaking much ground here though.
One would think it is the art direction I would dislike most about this ad... however what does 'beyond reality' mean in relation to the ad ? Poor. Wait, I take that back, I do hate the art direction most. The background texture, the lines, logo placements, bleh.
Ok. No more flat screen ads. No more Mona Lisa and no more anti smoking. Oh, don't forget the super heroes. It all stinks.
Ye, yes, yo! Ye, yes, yo! Ye, yes, yo!