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are these difficult to connect with?
Where are you getting your statistics from?
This is what I'd do: Print out your ads, place them on the wall, stand back, and ask yourself this question:
Do you think others will look at this ad and say "Damn, I wish I thought of that?!"
Having said that, I'd throw these ads right out of your book. Sorry.
this sounds dumb, but i obviously did think that others would say that. but thank you for your input. the statistics came from a focus group i held.
I think the visual would work, but the layout is too crowded. You message is lost.