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it's a pun and an irrelevant one. your other work is much much better.
Haha, the line is funny, but it makes me confused. What are you trying to tell me about this cookie?
this biscuits are sooo nice, but the ad hmmmm
Advertising Agency: EuroRSCG Helsinki
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Ville Ohtonen
Photographer: Tapani Pelttari
The ad is stronger without the pun IMO.