Biodiversity. The Greatest show on earth.

Brand/product advertised: Tree Club - Souza Cruz Institut
Advert title(s): Biodiversity. The Greatest show on earth.
Agency: SLM Ogilvy
Agency location (City, Country): Porto Alegre, Brazil
Agency website address:
Creative Director: Luciano Leonardo
Art director: Rodrigo Allgayer
Copywriter: Luciano Kunzler

Modal Writer's picture
Modal Writer
Activity Score 333

very cool, they're playing very straight with the lines you have now, i only wonder, isn't "the greatest show on earth" taken by B&B circus? don't think you can just yank that from them for this, though it's a fresh concept.

flyingstag's picture
Activity Score 76

Wicked. Straight, witty, good eye for art direction and cracking copy.

popdistortion's picture
Activity Score 1592

Tight. Why not on the main page though?

weighter's picture
Activity Score 744

I think these are ok. They have a well executed style, but I can't really see a great strategy or insight that elevates it into something special. Just a matter of opinion I guess.