what is the coke side of life?

Browsing through ads today and came across the "coke side of life" ads. They seem lack continuity and direction. What was coke thinking? Changing direction isn't bad, as long as they know where they are heading, but it looks like they haven't got a clue?

what do you think?

Rusio's picture
Activity Score 326

Theres also the Coke side of Music. Check this ad.

shamy's picture
Activity Score 5

i'm sorry i guess that i should have clarified. these print ads do relate and i understand their concept, but they are the only thing that have any continuity. the tv ads are all over the place. i think the slogan is strong and the print ads hold true to it but i am just confused as to what coke is trying to say with everything else. the other mediums just don't relate.

grand theft coke -
happiness factory -
viral doggy -
jack white -
viral mr. cloud -
happy bottle -

they just seem to be all over the place.