Advertisement

campaign idea.. need comments

ok
here is a campaign idea..
i need some critism!

its for an airline and they want a campaign. the campaign needs to address 'enviromental effects of aviation''

'no dark cloud over my head' is the main slogan.

in each print there will be a fact written in asnwer to why there is no black cloud over my head
for example "less. not only our prices, but our emissions too".

any help/advice/ideas/critism with the images that can go with this or the slogan are welcome!!

Pouts's picture
Pouts
Activity Score 693

Is it for an orange Airline...
and their ideas come from Canary wharf i suppose...

buy by bye's picture
buy by bye
Activity Score 534

what?
explain

buy by bye's picture
buy by bye
Activity Score 534

canary wharf is a nice place
but no..
whose idea was this?
did i steal an idea unknowingly?
u r from london.. hello

ivan's picture
ivan

There is no idea described yet. Please give it to us.

buy by bye's picture
buy by bye
Activity Score 534

hello

the copy is there
the idea is in the air......still.

need critism with the copy
thanks ivan

ivan's picture
ivan

"idea is in the air" - i like that thought. I think you should build on it.

buy by bye's picture
buy by bye
Activity Score 534

lol
lately anything that has the word 'air' or 'sky' in it, i wanna make it a base for my strategy.
oh dear...

when i wrote that i thught to my self' ooww this could be the start of summin new'.. but so far i have way too many 'new' and 'starts' that i am making myself a spiderweb of ideas.
trapped but loving it.
few days left.. i might lose my eye

ivan's picture
ivan

Seriously, as a selling line I like "No more black clouds". It is something creatives can work with.

buy by bye's picture
buy by bye
Activity Score 534

no more black clouds.. hmm nice
is it better than what I've wirtten?
bcuz black cloud over head is also a metaphor isn't it? or have i been away from uk for too long lol

thnx

ivan's picture
ivan

Yes, I think yours is better.

Pouts's picture
Pouts
Activity Score 693

No my sweet thing, i just made an association with the brief of Oglvy about EasyJet about their fellowship program.
Yes i am from london. ;-)

my only question would be if you are a creative or account

buy by bye's picture
buy by bye
Activity Score 534

are you applying?
i am applying from abroad, not in london at the moment. but i am a british citizen hehe

i work in strategic planning

Pouts's picture
Pouts
Activity Score 693

No my sweet thing. I'm a Creative. But i would suggest to find a super duper strategy for Easy jet. And make the letter. simple and to the point that's what they want to see.. (don't tell anyone that i gave you this advince) SSSSSSSSSSSSSS....

buy by bye's picture
buy by bye
Activity Score 534

that's funny...
not
:p

ivan's picture
ivan

The reason ppl are fooling around it because you're asking too much. We usually critique concepts, not come up with new ones. Is this correct?

buy by bye's picture
buy by bye
Activity Score 534

i may be seem to be asking too much, that's because i don't even know what I'm asking
or i am phrasing it wrong.

i didn't ask for ideas to be made for me.
i am 'asking' for a critique for the few lines I've written as part of my concept.
which ivan you have given me above. so thnx

but trust me i am not aksing for ideas to be made for me, i am asking for a team of critiques thats all

Pouts's picture
Pouts
Activity Score 693

I think that Buy by Bye is avery clever litle girl and needs some advice... my first advice to you my sweet thing would be to come up with something that belongs 2 you. Cause you are in a level that you should make mistakes to learn from them. Having an advice of a professional might get you in Ogilvy but it will not be yours. I really speak to you with sympathy and i really believe that you are clever and capable to come up with something cool. I don't think you need Ivans advice or help or mine or..... people in AOTW as Ivan states are here to Critique not to compe up with. SO my sweet thing try to come up with something good. Remember if you work hard you'll get it!! only those who work hard get something! i woudl suggest to stay awake until the 11th of MAY and find that Super Duper Strategy that is in your mind.. when you do so.. bring it over here for Critique. There are some really cool and professional people here (ex. Ivan). Best of Luck ( and always smile)

buy by bye's picture
buy by bye
Activity Score 534

i would respect what you've written, but your 'sweet thing' is really frustrating to read over and over again.

1) you can't know this much about me from what I asked in one forum.
2) I didn't ask for ideas, i asked for critique as i wasn't sure if 'vlack cloud over my head' would seem right to you. if i was in england i would ask around, but i am in a different country so i ask randomly ppl on the net.
3) the reason i wanted 'opinion' from people (some in here that i like their critiques) is because i have already done my design and everything but taking these last few days to elt it settle in. i always have doubts in my mind until the last minute thats jsut the way i work.
4) i am not that naive, i worked in sales and advertising and i respect it and myself. i knwo what i am good with and what i am not, so please spare me the 'sweet talk' and calling me 'clever' because you don't know if i am clever.
5) as i said i have alreayd done my design and everything, jsut needed help with the copy so make sure it sounded right to british. and i wil only post it here once the dealdine for the entry is gone. thats the only reason i didn't psot it today and only gave the copy.
6) this is a long copy.
7) so 'black cloud over my head' is a metaphor right for a worry in yoru head??

ahhhhhh.....

buy by bye's picture
buy by bye
Activity Score 534

'only those who work hard get something'

this really makes me angry with you. you speak without knowing anything about how i work or what i do to get to my goal.

so next time, before you make a judgement, ask me about me and my work and my goals and what i am doing to achieve them.

don't compare me to the lazy asses who sit and wait around for opinions/options/paths/luck to find them.
i am not that sad to sign up to adsoftheworld and ask people to do campaigns for me.
i laugh at this, and therefore you.

and i am only sorry for not expressing correctly what i wanted from ppl in here.

Pouts's picture
Pouts
Activity Score 693

Ok sorry you just misunderstood me. once more Wish you all the best of luck and may i fresh your mind with W+K rules they are good to know..

1.Don’t act big.
2.No sharp stuff.
3. Follow directions.
4. And shut up when someone is talking.

Best of Luck with your application hope to see you in!

Chris's picture
Chris
Activity Score 1935

Its seems to me we have the workings of a good creative department on this site,

Ivan you should start up your own agency, the first totally online agency, where u can work from home, meet clients on the can on your laptop.

or is there already one like this?

Enas's picture
Enas
Activity Score 741

sallo 3annaby ya gama3a

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Advertisement