The ad is in the form of a Poster for a Super hit Bollywood film of the yore... titled "Roti Kapda aur Makaan!" (meaning "Food, Clothing and Shelter"). The movie was a huge hit among the masses, specially the lower segments of the society!
The ad is the same as the poster for the movie, the only additional twist being "CONDOM" written in Hindi after "SHELTER"... So it reads as "FOOD, CLOTHING, SHELTER and CONDOMS"
AIDS is rampant among the Lower Segments of the society, in India. Positioning condoms as a part of "must haves" is a known insight, and in this case it is done in a good way.