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pardon the typo on cobbler.
The idea is good but it doesn't show the product benefit, especially with this line. On the contrary, what I understand is that the cobbler or the lasagna will be all mixed up while being contained in a Tupper Ware box.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I'll work on the copy.
I think what you're saying is, Tupperware makes your food go further? as in last longer.
I'm torn between two concepts. Is it a freshness thing? or a tight, leakproof seal thing? Either way, I like the AD; nice and clean.
The latter. The typography represents the movement of your food inside your car from point A to point B. It's influenced by Google Maps. I think I'll be changing the copy to "Next time, buckle up your meal."
I'd never do a tupperware ad because the line "Keeps food you can't finish from becoming food you can't identify" just sums that sucker up. Never gonna do better. I get the idea but I don't see what the GPS theme has to do with anything. And for the love of god, don't change your tag. It's the only thing working well here.
between A and B (maybe i'm stupid) can't really understand the concept!!
I don't think it's clear enough. Since when is tupperware well known for using whilst driving?
I would not have guessed you're using GPS anyway.
There is something in this idea though. Just not sure what it is.
You guys ever had a pie on a plate in your lap while someone is driving?
I know Tupperware is known for preserving food for longer periods of time. So does everybody else....
By the way, what's cobbler?