Cadbury Dairy Milk • Cadburys • Mondeléz
Yours for 200 Years
Agencies: VCCP • VCCP London • Girl&Bear
Description
Cadbury and its global agency of record VCCP London has today launched a fully integrated campaign celebrating Cadbury’s 200th anniversary and its long-standing relationship with the British public.
Since being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign Yours for 200 Years was developed to celebrate being part of British life for generations, rather than to just mark a milestone.
Yours for 200 Years focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury’s anniversary year, the campaign film ‘Birthday’ revives the much-loved ‘Mum’s Birthday’ TVC to demonstrate that there has always been A Glass and a Half in Everyone.
This professional campaign titled 'Yours for 200 Years' was published in United Kingdom in January, 2024. It was created for the brands: Cadbury Dairy Milk, Cadburys, and Mondeléz, by ad agencies: Girl&Bear, VCCP, and VCCP London. This 360°, Film, and Integrated media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 4 months ago.
Credits
CAMPAIGN TITLE: Yours for 200 Years
CLIENT: Cadbury
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Jonny Parker & Chris Birch
CREATIVE DIRECTOR: Angus Vine
SENIOR CREATIVE TEAM: Ben Evans & Adam Sears
GROUP MANAGING DIRECTOR: David Boscawen
MANAGING PARTNER: Matt Smith
SENIOR ACCOUNT DIRECTOR: Tom Carr
ACCOUNT DIRECTOR: Bella Johnston
SENIOR ACCOUNT MANAGER: Fiona Hanna
ACCOUNT MANAGER: Maddie Jones
ACCOUNT EXECUTIVE: Ellie Rhodes
PLANNING DIRECTOR: Ollie Gilmore
SENIOR PLANNER: Alana King & Charlotte O’Brien
CONTENT CREATION STUDIO: Girl&Bear
SENIOR INTEGRATED PRODUCERS: David Vass & Gaynor Goldring
INTEGRATED PRODUCER: Connor Kilkelly
SENIOR TV PRODUCER: Carly Parris
PRODUCTION ASSISTANT: Maddy Holmes
HEAD OF BROADCAST AFFAIRS: Alexia Collins
HEAD OF ART: Ali Augur
ILLUSTRATORS: Archie Proudfoot & Carol Lawson (CIA), Chris Wormel (The Artworks), Bruce Emmett (Flio), Vince McIndoe (DebutArt)
DESIGN DIRECTOR: Adam Edwards
DESIGNERS: Tegan Barnes & Carl Sherry
ARTWORKERS: Nilesh Parmar & Lee Forster
JUNIOR RESOURCE MANAGER: Yasmine Moridi
STUDIO MANAGER: James Perry
ASSISTANT STUDIO MANAGER: Sam Weight
POST PRODUCER: Gerda Aleksandraviciute
SOCIAL EDITOR: Gareth Jivan Philips
PRODUCTION COMPANY: Academy Films
DIRECTOR: Frederic Planchon
DOP: Jakob Ihre
PRODUCTION DESIGNER: Sophie Becher
EXEC PRODUCER: Medb Riordan
PRODUCER: Jacob Hyam
AUDIO COMPANY: King Lear Music & Sound
SOUND ENGINEER: Jack Sedgwick
COLOURIST: Jean-Clément Soret - Company 3, London
COLOUR EP: Ellora Soret
COLOUR ASSISTS: Santino Napolitano, Jack Kennedy & Karl Pasamonte
POST PRODUCTION COMPANY: Selected Works
CREATIVE DIRECTOR: Greg Spencer
ART DIRECTOR: Amber Frisenda
VFX SUPERVISORS: Greg Spencer, Amber Frisenda, Dave Hempstead
2D ARTISTS: Rich Roberts, Gary Driver, Mahesh Chandrasekaran, Theajo Dharan, Georgie Ford & Valeria Scalamandre
DMP ARTISTS: Lyndall Spagnoletti, Kirsty Cutler & Chris Wilson
ONLINE ARTISTS: Eileen Chan, Nick Sze & Dave Wishart
EXECUTIVE POST PRODUCER: Alex Fitzgerald
POST PRODUCER: Libby Gandhi
STILLS POST PRODUCTION: Stanley’s Post
MEDIA BUYING AGENCY: Publicis
MEDIA PLANNER: Lynne Quinn, Lauren Nolan & George Pearcy
