Description
As Malaysians come together to celebrate the Lunar New Year, Time invites you to enhance your internet experience with customised packages, ensuring you stay connected throughout the festive season and throughout the year.
This ad captures the essence of Chinese New Year traditions, featuring vibrant scenes of reunion dinner and candid conversations. As the conversation unfolds, viewers are taken on a mesmerising journey that celebrates the unique interests and aspirations of each family member. It seamlessly intertwines diverse cultural influences, allowing each character to immerse into their ‘avatar’ while having fun.
At its core, the advertisement embodies Time Internet's objective of empowering individuals to be who they want, do what they want, and enjoy their connectivity on their own terms, like their father owns the company.
The advertisement serves as a testament to Time Internet's dedication to fostering meaningful connections and embracing diversity, while reinforcing its business objective of reigniting acquisition through strategic campaigns tailored to consumer needs. Happy Chinese New Year!
This professional campaign titled 'Your Father’s Ad' was published in Malaysia in February, 2024. It was created for the brand: Time Internet, by ad agency: Fishermen Integrated. This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency: Fishermen Integrated
Executive Creative Director: Andrew Tan, Adam Miranda
Copywriter: Deborah Woong
Senior Art Director: YK Tan
Group Brand Director: Joyce Gan
Account Director: Theresa Arthur
Senior Account Manager: Dylan Cheong
Account Executive: Faith Lum
Production House: Graph Studio
Film Director: Derrik Yaw
Assistant Director: Shito Wong Zhi-Heng
Producer: Shito Wong Zhi-Heng
Director of Photography: Kenz Koh Yong Beng
Art Director: Ray Tan (Something Reel Studio)
Production Manager: Peh Ying Jie
