Description
In Bulgaria we often ignore and neglect the topic of mental health and brush it under the carpet. The ones that suffer the most are the women who take upon different roles and responsibilities in their family and community. Remarks like “get a grip” or “it could always be worse” do not help, they even increase the feeling of being alone, misunderstood, unsupported, and unheard.
During 2022 The Bulgarian Fund for Women is starting a project, which supports the mental health of women by motivating females in different age groups to be brave enough to look for mental support. Through the platform kabinet.bg the project provides free individual consultations in the period of one year.
The aim of the campaign is to give hope to thousands of women, by showing them that they are not alone when it comes to their mental suffering. These issues could be current or something they have dealt with in the past. That is why the campaign message is – “YOU WILL BE HEARD”, and a series of metaphorical ads project different situations of worries, fear, confused thoughts and feelings.
This professional campaign titled 'You will be heard' was published in Bulgaria in January, 2022. It was created for the brand: Bulgarian Fund for Women, by ad agency: Direct Media KRES. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago by Creative Director: Stanislava Ivkova of Direct Media KRES.
Credits
Advertising Agency: Direct Media KRES, Sofia, Bulgaria
Creative Director: Stanislava Ivkova
Senior Copywriter: Teodor Manolov
Art Director: Dennitza Cherneva
Account Manager: Nikoleta Mancheva
Photographer: Zlatina Tochkova
