You Do You

Iberostar Beachfront Resorts unveiled its latest creative campaign with guests taking center stage. Through"You Do You," Iberostar places guests at the heart of the experience, showcasing how they enjoy carefree vacations, while Iberostar fulfills its commitments to responsible tourism.

The campaign features several stories of individuals and families enjoying their vacations at Iberostar Beachfront Resorts, painting a picture of the memories people can make when they choose Iberostar. Some of the experiences highlighted in the campaign include sharing breakfast with family, splashing in the pool and children playing in the sand.

Meanwhile, Iberostar is working behind the scenes to take care of everything else as it works across its portfolio to implement: the reduction of food waste with artificial intelligence, offering an experience free of single-use plastics, working to ensure that the fish we serve is responsibly sourced, restoring 19,000 mangroves to protect the coasts, and researching and protecting coral reefs, just to name a few ways Iberostar weaves sustainability into its operations.

“At Iberostar, we seize the opportunity to bring sustainability closer to the people as a further step towards achieving our 2030 Agenda. We are aware of the enormous responsibility we have to convey a creative, positive and inspiring message. That is why “You Do You,” beyond being our new marketing campaign, is a commitment to our guests, that while they enjoy their vacation, we take care of everything else. And everything else is what we do to continue working towards a responsible tourism model," says Sandra Farreró, Chief Brand Officer of Iberostar Hotels & Resorts. In addition, Farreró adds, "we believe that a sense of humor and empathy are key pillars for reaching people. We want sustainability to be easy to understand, and we want to involve our guests in the positive impact that Iberostar Hotels & Resorts makes at its nearly 100 hotels while they enjoy their vacations.

"You Do You" has been developed by the creative agency, McCann, after being appointed by Iberostar. The campaign is being launched internationally with a clear focus on video storytelling and through a multi-channel media strategy that will be deployed in the main key markets for Iberostar: United States, Canada, Spain, Mexico, Argentina, United Kingdom, Germany, France and Brazil, among others.

With nearly all of its hotels located on beachfronts,Iberostar is the perfect place to spend a vacation by the seaside with family, partners, or friends in top destinations, offering the highest quality services and excellent cuisine. It is an experience where enjoyment, care for the environment and people go hand in hand.

Under its Honest Food philosophy, the company promotes a conscious and healthy lifestyle, offering gastronomic proposals crafted with fresh, homemade ingredients. It's a responsible approach to body, food, and the environment. For Iberostar, vacations are a unique opportunity to learn, adopt healthy habits, and make friends from around the world, as reflected in its Star Camp project: the children's activity program in family hotels, offering fun activities where children learn values and care for the environment through play.

With quality, sustainability, and responsible tourism as driving forces of its business,Iberostar places the circular economy at the heart of its strategy. The company is working on its own 2030 agenda, aiming to be waste-free by 2025, carbon-neutral by 2030, ensure 100% responsibility in its seafood supply chain by 2025, and enhance the health of the ecosystems surrounding its hotels, among other objectives.