Description
Home is where the celebrations are, but for those who need to put duty before everything else, home and a sense of festivity can be found anywhere. All you have to do is reach out.
This Diwali, Suroj Buildcon celebrates these dedicated individuals who stay behind through all the festivities and devote their time to keep our country moving forward with our new film #YehDiwaliUnkeNaam
The campaign sparked a real-world impact through its messaging and inspired the company to create a new tradition for all its workers across India. Every Suroj plant team was allocated a budget to help decorate houses of those who can't afford to spend during Diwali. This resulted in a massive drive across multiple locations in India, with videos flooding on group chats showing employees celebrating Diwali at their respective site's neighboring areas.
This professional campaign titled 'Yeh Diwali Unke Naam' was published in India in October, 2022. It was created for the brand: Suroj Buildcon, by ad agency: Velocita Brand Consultants. This Digital and Film media campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Adverising Agency: Velocita Brand Consultants
Agency Director: Samarth Singh
Director: Sachin Manoharrao Dhokane
Story, Concept & Creative Direction: Aswin Suresh
1st AD: Nikhil Mittal
Copywriter: Aarushi Babbar
DOP: Shelly Sharma
1st AC: Arjun Ahuja
Project Coordinator: Gaurav Hirekan
Art Direction: Kirankumar Pawar, Tanvi Parad, Sanjana Deshmukh, Krupa Shevade, Pranjal Kabra
Editing: Jay Rane
Music: Gaurav Bhosale
DI: Vinod Raje
Executive Producer: Narendra Singh Rajpurohit
Line Producer: Tanay Bora
Production House: Last Page Productions
