World Diabetes Day_Poster Project

The brief:
To use World Diabetes Day 2022 for enhancing awareness and management among the social media population.

The need:
Diabetes has always been a bitter struggle for people living with it. And this struggle has been intensified in the past few years - due to dietary habits that are more unhealthy than healthy, a lifestyle that’s more indoor than outdoor and trends that are more social media than, well, just social.
Over 77 million Indians - people living with diabetes - would agree to this.
So we needed to bring back the focus on managing diabetes - today more than ever and as simply as possible.

The idea:
On WDD 2022, we let the ‘blue ring’ associated with Diabetes Day do all the talking. We created a series of 6 ring posters. They were simple, minimal, visual. They were downloadable. And free.
Simplicity was at the heart of the idea. And the design.
India has 22 languages. Nearly 19,500 mother tongues.
We kept it simple.
Sometimes, it takes minimalism to generate maximum impact.

The execution:
We shared the ring posters on socials.
We wrote a blog. We wrote to clients. Then we wrote some more. Corporate and hospitals joined the WDD cause.
They downloaded the posters and used them.
Simplicity gets liked. Simplicity gets shared.