Penguin • Penguin Classics • Original Penguin
Words to Life
Description
By focusing on mental imagery and imagination, the "Words to Life" campaign reinforces the idea that reading is not just about the words on the page, but about the mental images and worlds that readers give life to in their minds when reading words on paper. By tapping into the power of imagination, the campaign offers a unique and immersive experience that cannot be replicated with physical merchandise.
This student campaign titled 'Words to Life' was published in Norway in March, 2023. It was created for the brands: Original Penguin, Penguin, and Penguin Classics, by ad school: Westerdals School of Communication. This Content, Digital, and Integrated media campaign is related to the Education industry and contains 5 media assets. It was submitted 29 days ago by Art Director: Gard Bekk Wanderoy of Rosser.
Credits
Art Director: Gard Bekk Wanderoy
Copywriter: Gard Bekk Wanderoy
