Woodland Trust Want the Nation to Plant More Trees to Tackle Climate Crisis
Agency: Creature
Description
Woodland Trust, the UK’s largest woodland conservation charity, has launched a campaign to fight the climate crisis. Created by Creature London, the campaign coincides with the charitable organisation's re-brand and repositioning, also done in partnership with the advertising agency.
Following the creation of the new Visual Identity, Woodland Trust asked Creature London to devise and launch a campaign that would start a movement to get the UK to plant trees to tackle the climate crisis and build awareness of the Woodland Trust’s role in the fight against climate change.
The Plant More Trees campaign launches across TV, Radio, Social, Out of Home and, in a bespoke print partnership with the Guardian, directly addresses people who care about the impact of the climate crisis but don't necessarily understand the role that trees have in tackling it. Narrated by Tom Hollander (White Lotus, The Night Manager, In The Loop) and directed by Em Cole (1stAveMachine), the TVC boldly shows the things we would lose if we didn't plant more trees, everything from walks in the park to breathing.
This professional campaign titled 'Woodland Trust Want the Nation to Plant More Trees to Tackle Climate Crisis' was published in United Kingdom in January, 2023. It was created for the brand: Woodland Trust, by ad agency: Creature. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago by Brooks: Zoe.
Credits
BRAND
Company name: Woodland Trust
Director of Brand & Communications: Ruth Hyde
Head of Marketing & Communications: Ash Kirkpatrick
Lead Marketing and Communications Manager: Katherine Boxall
Brand Manager: Ian Edwards
Creative Services Manager: Stuart Davis
CREATIVE
Creative agency: Creature London
Chief Executive Officer: Dan Cullen-Shute
Chief Creative Officers: Ben Middleton & Stu Outhwaite-Noel
Chief Client Officer: Hanisha Kotecha
Creative Directors: Steve Dodd & Josh Dando
Creatives: Charles Olafare & Josie Finlay
Head of Design: Tim Green
Senior Designer: Flo Levene
Chief Strategy Officer: Andrew Gibson
Strategy Director: Josh Dickins
Strategist: Alexa Mackie
Head of Integrated Production: Kristie Girvan
Producer: Ellie Hook
Account Director: Sam Dempsey
Senior Account Manager: Alice Mercer
PRODUCTION
Production Company: 1stAveMachine
Director: Em Cole
EP: Kerry Smart
Producer: Mike Capon
Production Designer: Ben Austin
DOP: James Littlemore
Gaffer: Jono Yates
Camera Assistant: Jago Gourlay
Designer: Will Samuel
3D: Will Samuel, Matt Westrup, Ste Dalton
Compositors: Nick Losse, James Littlemore
Edit/Grade/Online: James Littlemore
Sound Studio: Wave Studios
Sound Engineer: Ben Gulvin
Audio Producer: Katie Buxton
