Women's Health Charity rebrands as Sister Circle

Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8).

The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support.

Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking.

The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed.

Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends.

The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign.

Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women.