Winter is less scary in a Subaru

Fresh on the heels of launching their new brand platform, Subaru Canada is introducing a new and uncommon Winter campaign.
Using an integrated, multi-media approach, the campaign demonstrates Subaru’s uncommon capability and safety in threatening, winter environments. Within the launch spot we see a Subaru Outback and Forester taking on treacherous conditions that leave the viewer on the edge of their seats. We open on both vehicles driving down a winding, icy mountain road, in what looks like a daunting situation. As the drivers approach each other, the driving shots rapidly cut between both parties. The tension quickly rises as viewers can feel the drama building inside and outside of the vehicles. Just as they meet up and pass by each other, we see that the everyone is safe and that both Subaru’s are more than capable at handling the harsh conditions.