Description
Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game. The campaign aims to appeal to new audiences and includes a collaboration with multi-award winning producer and musician Fraser T Smith.
The new digitally-led campaign - which follows hot on the heels of an unmissable campaign for the flagship Lotto game - was created by VCCP London and media agency, Hearts & Science. It focuses on the repeatability of winning with Set For Life - a draw-based game that takes place on Mondays and Thursdays, where people are playing for a top prize of £10,000 every month for 30 years - and has been designed to engage and entertain within social media and short formats, as well as being supported by longer 20” and 30” formats in VOD, TV and Cinema.
This professional campaign titled 'Win on Repeat' was published in United Kingdom in March, 2024. It was created for the brands: Allwyn, National Lottery, and Set For Life, by ad agencies: Girl&Bear, VCCP, and VCCP London. This 360°, Film, and Integrated media campaign is related to the Gambling and Gaming industries and contains 1 media asset. It was submitted 29 days ago.
Credits
CAMPAIGN TITLE: Win on Repeat
CLIENT: Allwyn
ADVERTISING AGENCY: VCCP
GLOBAL CHIEF CREATIVE OFFICER: Darren Bailes
CREATIVE DIRECTORS: David Feldman & Kimberly Gill
SENIOR CREATIVES: Tomás Azoubel Lima &
Ana Marques
MANAGING DIRECTOR: Hannah Fitz-Gerald
BUSINESS DIRECTOR: Frankie Hall
SENIOR ACCOUNT MANAGER: Jasmine Beale
GROUP PLANNING DIRECTOR: Charlie Kirkbride
PLANNING DIRECTOR: Camila Toro
PRODUCER: Sam Breen
EXECUTIVE PRODUCER: Jake Hafer
SENIOR INTEGRATED CREATIVE PRODUCER: Diana Turchi
INTEGRATED PROJECT DIRECTOR: Doris Tydeman
PRODUCTION COMPANY: Girl&Bear Studios
DIRECTOR: Luc Janin
EDITOR: Syd Harvey
POST-PRODUCTION COMPANY: Girl&Bear
POST PRODUCER: Agne Acute
EDITOR: Syd Harvey
TECHNOLOGY MANAGER: Bevan Edwards
MCR: Anil Douglas and Alex Reid
GRADE: Mark Horrobin at Creative Outpost
AUDIO POST-PRODUCTION COMPANY: Jungle
SOUND ENGINEER: Luke Isom
PHOTOGRAPHER: Calum Head
PR & SOCIAL:
BROADCAST AFFAIRS: Alexia Collins, Lucy Greenaway
DESIGN: Carl Sherry & Bedirhan Akcan
ARTLAB MANAGER: Scott Mitchell
PRINT SPECIALIST: Gavin White
DIGITAL AGENCY: Bernadette
DIGITAL PROJECT DIRECTOR: Ravi Patel
SENIOR PROJECT MANAGER: Anthony Grace
DIGITAL DESIGN DIRECTOR: Gilles Bestley
INTERACTIVE DESIGNER: Claire Ashfield
SENIOR DIGITAL DESIGNER: Simon Bostock
MEDIA BUYING AGENCY: Hearts & Science
CEO: Garrett O’Reilly
CHIEF STRATEGY OFFICER: Simon Carr
MANAGING DIRECTOR: Rachel Peace
MANAGING PARTNER: Rebecca Burke
CHIEF INVESTMENT OFFICER: Tom Cornell
CHIEF DIGITAL & DATA OFFICER: Laura Smith-Collins
CLIENT PARTNER Louise Turpin
MEDIA PLANNER: Abel Banda
HEAD OF CONNECTIONS PLANNING: Tessa LeGassick
HEAD OF AV: Chris Pyatt
