Description
For the leader of Milk products in Algeria, the challenge was to satisfy a larger consumption habits. Candia decided to launch 500ml mini packs for on the go consumers.
We launched a large print campaign with the claim : Wherever you go, it comes with you !
Wheather it's for a picnic, going to school, work or gym : It comes with you !
We also displayed great digital content leveraging well known influencers for each habit.
This professional campaign titled 'Wherever You Go' was published in Algeria in June, 2022. It was created for the brand: Candia, by ad agencies: Inside Inc, Spotlight, and Third Advertising. This Digital, Integrated, and Print media campaign is related to the Food industry and contains 5 media assets. It was submitted over 1 year ago by GM & Strategy Director: Hamza Benferchouli of Third Advertising.
Credits
Advertising Agency: Third Advertising
Production Company: Spotlight
Branding: Inside inc
Client: Tchin-Lait Candia
Creative Director: Jugurtha Malek
Copywriting: Hani Mazouni
Strategy: Hamza Benferchouli
Producer: Zakaria Hadji
Project Manager: Amine Himour
Talent Manager: Naila Mourah
