Where Canada Connects

The Confederation Centre of the Arts in Charlottetown, PEI, is embarking on a transformational campaign to engage and build brand equity with culturally engaged audiences across Canada. The organization has tapped indie agency FUSE Create, based in Toronto, to launch its first national awareness campaign to rebuild awareness of the Centre and to best tell their story of rejuvenation.

Situated at the historic heart of Canada's confederation, the Centre is a pivotal hub for dialogue, storytelling, and artistic innovation, exploring Canada's narrative from its origins to the present. To tell that narrative, FUSE Create launched “Where Canada Connects”, a campaign that uses Venn diagrams to help illustrate the topics Canadians connect (or in some cases disconnect) on - a simple visual shorthand to represent the areas of intersection in the Confederation Centre supports. The goal is to spark engagement, ignite interest, establish relevance, and enhance visibility, laying the groundwork for a new learning institute that reinforces the Centre’s role as a national convenor for cultural convergence and conversation.