Whatever London Wants

Creative agency The Or is launching a multimedia ad campaign for grocery delivery service Gorillas to mark the brand’s first year operating in London. This is The Or’s first campaign for Gorillas since it was awarded the account in 2021 without pitch.
Briefed with bringing to life the weird and wonderful ways that Londoners use Gorillas, The Or’s inaugural campaign breathes life into a year's worth of data.
To differentiate itself in a highly saturated market, the bold, eye and ear-catching creative digs into facts and figures from the eight million products Gorillas has delivered in the capital since its London launch 12 months ago.