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ImOn

What are you on?

Agency: Fortnight Collective

Description

ImOn Communications, which provides telecommunications services for residents and businesses in Eastern Iowa, is set to air its first commercial during Super Bowl on Feb. 12.

Using TV, online video, social media and digital, the Fortnight Collective-created ad will launch regionally in Eastern Iowa during the Super Bowl and run over the next few months on broadcast TV, Facebook and YouTube. Fortnight was given the project in November and created :30 and :15 videos.

In the longer version, titled "Neighbor," a man and his son are interrupted by a doorbell. "I'm on it," the man hollers, presumably to his wife. He opens the door to a new neighbor offering a pie. That man peeks inside and sees the TV screen. "Wow, your internet seems really fast," he remarks. "What are you on?"

So begins a sketch reminiscent of Abbott and Costello's 1945 comedy routine, "Who's on First?," as the homeowner answers, "I'm on ImOn."

This professional campaign titled 'What are you on?' was published in United States in February, 2023. It was created for the brand: ImOn, by ad agency: Fortnight Collective. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Agency: Fortnight Collective
Founder & CEO: Andy Nathan
President: Devin Reiter
Chief Creative Officer: Adam Chasnow
Collective CD/Art Director: Nick Klinkert
Collective CD/Copywriter: Adam Reeves
Producer: Jessica Welander
Founder & CEO: Andy Nathan
President: Devin Reiter
Senior Brand Director: Jessica Welander
Brand Manager: Lauren Koslosky

Production Company: Gravy Films
Executive Producer: Brent Stoller
Director: Cameron Harris
Director of Photography: Andre Pienaar

Production Service Partner: Feels Like Home
Executive Producer: Estelle Weir
Executive Producer: Marni Belavin
Producer: Amalie Bruun

Editorial Company: The Now Corporation
Editor: Jesse Reisner
Editorial Producer: Carrie Fleming

Music Company: JSM Music
CEO/CCO/Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Nathan Kil

Color: Trafik
Colorist: Nate Seymour
Color Producer: Phoebe Torsilieri
Associate Color Producer: Hugh Copeland

Audio Mix: Soundspace
Audio Engineer: Matthew Polis

Finishing: 11 Dollar Bill
Post Producer: Lisa Effress
Online Editor: Clark Jackson
Compositor: Dave Mehrman

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