We're Going Big, They Think It's Over

Zaxby’s announced on Twitter that “The chicken sandwich war ain’t over yet.” The southern chicken franchise has introduced its own product, larger in size, and packed with the flavor of their new spicy Zax sauce. Zaxby's AOR Tombras created two military-themed spots, featuring real military veterans and was filmed at Blue Cloud Ranch, a location that was also used in military movies such as Black Hawk Down and American Sniper. Zaxby’s employees are also wearing shirts with camouflage chickens and the words “Go Big.”