Description
Savills, the international real estate advisor, has launched its first major new TV and online campaign since appointing adam&eveDDB as its lead strategic and creative agency earlier this year.
The new campaign, “We know what it means to move”, marks a shift for the brand as it aims to position Savills as a brand that understands customers’ emotions and anxieties around moving house better than anyone else.
A 60” hero spot, tells the story of a family growing together in a house over the years, and, through a makeshift height chart scribbled on a doorframe, captures seemingly everyday yet precious moments of family life; from when the parents first move in with their new baby, to the moment after their children have left home and when they finally move out themselves. We then see a new family move in, and the story starts again.
The film was directed by Billy Boyd Cape of Academy Films, a multi-award-winning director ranked among the Top 10 Directors of 2018 by Campaign magazine.
This marks the start of a new campaign platform that presents Savills as a trusted partner that is with homeowners throughout their property journey.
This professional campaign titled 'We know what it means to move' was published in United Kingdom in September, 2023. It was created for the brand: Savills, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 8 months ago.
