Let Your Skin Do The Talking

We all have skin in the game when it comes to hydration and wellness and to help educate consumers on the key benefits that Jovē Water provides, the alkaline water brand is launching a new campaign today, April 17 called, “Let your skin do the talking” by creative agency, YARD NYC.

As Jovē Water expands into retail stores like Kroger and Lowes Food this year, the new water brand seeks to drive awareness that its water is not only hydrating and great tasting, but also clinically shown to provide Deep Hydration® for skin and cellular health. Backed by double-blind placebo-controlled clinical studies, Jovē’s exclusive formulation with its ACH Technology® (Advanced Cellular Hydration) set new industry standards for hydration and elevated the premium bottled water classification beyond image and taste.

Because you can tell a lot about someone’s wellness by looking at their skin, this campaign lets the skin do the talking in a :30 spot, rather than the brand talking at the consumer. The high-sensory campaign shares the voice of what healthy skin would ask for — deep hydration at the skin and cellular level — which is reflected through a diverse cast which represents everyday people who drink water and care about their health.