Description
In their newest campaign, Vodafone Czech Republic targeted its Gen Z audience with an unlimited mobile plan #jetovtobě. Instead of the usual "endless freedom "or "endless fun "mantras, it went full-on with the cringe and random moments we've all experienced online, like accidentally liking a crush's three-year-old photo or sending a risky text that ends up left on "read."
The campaign supports the company's three main communication pillars: digital society, sustainability, and inclusion. With this campaign, Vodafone again shows its stance on diversity and continues pioneering it in the otherwise very conservative Czech market.
Apart from videos for social media and influencer content, there's a hard sell part and eco-education in the campaign.
This professional campaign titled 'Vodafone - Get Unlimited' was published in Czechia in January, 2023. It was created for the brand: Vodafone Czech Republic, by ad agency: McCann Prague. This Digital medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Creative Lead: Vladimír Zikmund
Copywriting: Ema Labudová
Art Direction: Martin Kraus/Hana Kudrnáčová
Strategy: Martin Svetlík
Account Lead: Tereza Sabová
Digital: Alice Kristenová/Lucie Bobáňová
Social: Monika Šindelářová
Producer: Adam Bělík
