Description
For Valentine’s Day, Scaler USA wanted to tell a love story that would resonate with its target audience – young professionals working towards building their career in various tech profiles. Here it was important to keep the focus on love and romance while integrating programming-related elements in a manner that felt natural and meaningful.
At Pixelfox, our team decided to craft stories about little moments of romance around the daily life of young professionals. Celebrating the love of code, we created 4 videos with 2D illustrations of characters, in scenarios relatable to our target audience.
This professional campaign titled 'Valentine’s Day, Scaler USA' was published in India in February, 2023. It was created for the brand: Scaler USA, by ad agency: Pixelfox. This Digital medium campaign is related to the Education, Electronics, Technology, and Professional Services industries and contains 4 media assets. It was submitted about 1 year ago by Co-Founder: Amit Damani of Pixelfox.
Credits
Company: Scaler USA
Advertising Agency: Pixelfox, Mumbai, India
Creative/Digital Agency: Pixelfox
Co-Founders: Amit Damani and Krutika Damani
Account Supervisor: Aditi Khetan
Client Servicing: Rose Ramchandani
Design Lead: Kamakshi Shirodkar
Graphic Designer: Gaurav Dalvi
Copywriter: Rahul Bhandare, Vinay Totager
Animation: Swapnil Gore, Manasi Sutar
Business Team: Tanisha Jain, Supriya Dhoot
