Description
For many, living with cancer means postponing living. However, we don't believe that cancer should get in the way of people living life.
That's why for the 1st time, bridal designers and cancer advocates came together to launch UnVeil, bridal wear unbridled by cancer. UnVeil is uniquely designed to cover the head area of cancer patients so they can feel confident and beautiful on their wedding day.
Designed and created by renowned bridal designer Michael Wijesuriya for Indian, Kandian, and Western bridals, UnVeil was launched on the 21st of March 2023 at Sri Lanka's largest Celebrity Designer Wedding Show in order to move the bridal industry towards showcasing acceptance for patients living with the big C. In order to move other designers to take up the UnVeil, Michael even donated his design blueprints so any designer can use the same to create their own UnVeil.
If you would like to know more about UnVeil visit www.unveil.indiracancertrust.org
This professional campaign titled 'UnVeil - bridal wear unbridled by cancer' was published in Sri Lanka in March, 2023. It was created for the brand: Indira Cancer Trust, by ad agency: Triad. This Design medium campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted 12 months ago by Chief Strategy Officer: Shehan Samarasinha of Triad.
Credits
Client: Indira Cancer Trust
UnVeil Designer: Michael Wijesuriya
UnVeil Partners: BrideandGroom Magazine, Hameedia, Ramani Fernando Salons, The Foto Cube
UnVeil Models: Caroline Jurie, Chandi Aluwihare, Stephanie Siriwardhana
Creative agency: Triad
Production houe: Kites Global
Web developer: Kites Global
Edit studio: 35KM Films
Head of Creative: Indika Anuradha
Writers: Bhagya Wickramage, Shehan Samarasinha
Cinematographer: Layan Colambage
Film Director: Indika Anuradha
Web Developer: Dasun Senanayake
Film Editors: Lakmal Correra, Shehan Samarasinha
Account Manager: Sachini Sumanaratne
Chief Strategy Officer: Shehan Samarasinha
