Description
A cheese “Lizavetinskiy” is a unique farm product, which are manufactured in accordance with an age-old recipes. Grazing goats and milk production is carried out in accordance with the rules of organic farming without using any chemical fertilizers. The packaging should reflect the benefits of the product, positioning it in a given niche.
A head of cheese is wrapped in a thin paper, which contains information about the main stages of cheese production. To reflect the local production a real map of the area indicating the location of the farm has been used in the design of the label. To give the product greater individuality it is provided with a liner which includes farmer’s appeal to buyers.
This professional campaign titled 'Unique farmer product from Belarus' was published in Belarus in September, 2016. It was created for the brand: Lizavetinskiy, by ad agency: Subbota. This Design medium campaign is related to the Food industry and contains 5 media assets. It was submitted about 7 years ago.
Credits
Advertising Agency: Subbota, Minsk, Belarus
Creative Director: Dmitriy Sevostyan
Art Director: Korzyuk Vyacheslav
Copywriter: Malyavko Vladimir
