Description
BCP needed a campaign to raise awareness about the dangers of using typical passwords based on important dates such as births or weddings. These passwords are easily decipherable by criminals as they can often be found with a simple search on the web or on the social networks of the people whose cards or cell phones were stolen. Through a simple and strong message, this situation had to be clearly illustrated so customers realize the importance to strengthen the security of their passwords.
This professional campaign titled 'Unexpected Guest' was published in Peru in March, 2024. It was created for the brand: BCP, by ad agency: TBWA Perú. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: TBWA PERU
CEO: Pilar Dufour
VP: Jorge Santibañez
Executive Creative Director: Fernando Zagales / Juan Mesz
Head of Art: Roger Escobar
Creative Director: Kevin Contreras / Daniel Saavedra / Victor Luna
Copywriter: Renzo Chumpén
Art Director: Guillermo Ramos y Gary Saavedra
Brand VP: Jimena Gordillo
Brand Supervisor: Alejandra Lainez
Executive Producer: Isabella Zolezzi
Photographer: Alex Freundt
Production Company: Naca Producciones
Art Director: Mario Frias
Retoucher: Edwin Rodas / Carlos Castillo
BCP:
Marketing and Client Experience Manager: Anna Lenka Jáuregui
Brand Strategy Manager: Christian Borja
Brand Strategy Deputy Manager: André Lesevic
