Description
Cacpeco gave us a great challenge: to relaunch its microcredit product. We knew that this sector of the cooperative market is saturated by offers that are not what they seem. What can we do to differentiate the product? We then thought of a powerful differentiator that Cacpeco has, since it is the only cooperative in the country and Latin America with AAA rating...and many do not know what that means. That is why we say that CACPECO Microcredit is triple support for your growth.
This professional campaign titled 'Triple support for your growth' was published in Ecuador in March, 2024. It was created for the brand: CACPECO, by ad agency: Enclave Comunicación. This Film and Print media campaign is related to the Finance industry and contains 4 media assets. It was submitted 25 days ago.
Credits
CEO / Director: Leandro Longo
Chief Creative Officer: Jorge Molina Herrera
Copywriting: Jorge Molina Herrera / Leandro Longo
ArtDirection: Jorge Molina Herrera / Efrén Ruiz
Production: Daniela Granados / Valeria Gavilánez /
Simone García / Jeyron Cisneros / Jonnathan Pérez
Makeup: Simone García
Direction of Photography: Eduardo Proaño
Photography: Joaquín Ruales / Andrés Vazconez
1st Camera Assistant: Amauri Donatiu
Edition / Post Production: Efrén Ruiz
Agency: Enclave Comunicación
Production Company: Enclave Comunicación
Grips & Gafer: Wilgar
