Description
More than protecting trees, Klabin decided to listen to them. We have captured the sound frequency of trees and analyzed images from the top of the forest, transforming it all into a unique and unprecedented musical composition, performed by the Heliópolis Symphony Orchestra inside our forest reserve in the state of Paraná and in the MASP Auditorium, in the city of São Paulo.
A tribute by Klabin to the 21st of September, Brazil’s Arbor Day.
This professional campaign titled 'THE TREES THAT TOUCH US' was published in Brazil in September, 2022. It was created for the brand: KLABIN, by ad agency: OMZ. This Audio, Experiential, and Film media campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 1 year ago by Mr: Gabriel Muchon of OMZ.
Credits
Client: Klabin
Advertising Agency: OMZ
CEO: Davi Simões
Planning Director: Daniel Oliveira
Account Director: Mayra Cordeiro
Creative Director: Gabriel Muchon
Copywriter: Leandro Grijota
Art Director: Felipe Higashi
Planning Team: Guilherme Braga, Gabriel Pereira, Suelen Felix, Isabella Gutierres
Digital Content Team: Gabriel Rossett, Caio Arbulu, Erika Farias, Ricardo Devecz
Motion Designer: Vinicius William
Account Managers: Camila Ferrari, Maria Helena Neves
Production: Tatiana Palezi
Project Manager: Vanessa Ferre
Media Operation: Kauê Delvequio
Reviser: Cesar Gonçalves
Music Production: DAHOUSE
Music Director: Silvinho Erné, Lucas Mayer
Music Producer: Silvinho Erné
Composition: Silvinho Erné
Synth creator: Arthur Joly
Sound Design: Niper Boaventura, Silvinho Erné
Mix: Tiago Becker
Accountant: Andrea Oliveira
Orchestra: Instituto Baccarelli
Film Production: F5 films
Film Director: Ricardo Cardoso Camargo
DOP: Ricardo Cardoso Camargo
First Assistant Director: Giulia Baptistella
Production Director: Andrea Fachetti
Editor: Renato Oliveira
Color Grading: Renato Oliveira
Executive Production: Marcio Fachetti, Andrea Fachetti, Adriana Fagotti
Production Coordinator: Miriam Puga
Assistant: Bianca Landulpho
Direct Sound: Rafaela Ferraz, Ozzy Azevedo
Camera Operator: Enrick Ananias
Focus: Mariana Ferracin, Bruno Bulgarelli
General Assistant: Gabriel Rogich, Carlos Alberto Jeremias, Cainan Tozze, Rafael Michelato, Alessandro Meise, Gaffer Eduardo de Falco
Machinery: Eduardo de Falco
Drone Operator: Emerson Pena, Murillo Henrique Ribeiro da Silva, Roseane Romão
Making off: Gabriel Rogich, Kayan Viana, Samuel da Silva, Sales
Logger, Eduardo Gomes
Styling: Paulo Terra
Special Thanks to: Teatro MASP SP
