Camera in washing machine
Calculator on clothesline
Computer on drying rack
TikTok Part 1
TikTok Part 2
Description
Single-minded proposition: A backpack that is waterproof.
Insight: Water damage can be irreversible.
Big Idea: Simply “let it dry out”.
This student campaign titled 'Too Far Gone' was published in United States in May, 2024. It was created for the brand: RAINS, by ad school: S.I. Newhouse School of Public Communications. This Digital and OOH Outdoor media campaign is related to the Personal Accessories industry and contains 5 media assets. It was submitted 11 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Sophia Donio
Copywriter: Jenna Byers
Instructor: Mel White
