“TOO COOL TO STOP”

In a new Vietnam campaign for smartphone brand vivo promoting their latest V25 series, Japanese AI Influencer Imma came to Vietnam for the first time, where she met up with real-life influencers in a search for the coolest moment in life.

In the ad, the trio immersed themselves in countless fascinating experiences around town. Throughout their journey, vivo V25 Pro with superior camera features and superb multitasking functions is portrayed as the right-hand man that perfectly captures their best moments - and their coolest selves. With a catchy message: "Too cool to stop” (*rough translation), the ad helped bring vivo and the concept of virtual beings closer to Vietnamese audiences.

To ensure the process is seamless and optimized, the team flexibly yet professionally coordinated with the brand, Production House and influencers, virtual and physical, to adhere to strict image rights from Imma’s team and deliver the cleanest shots.