Today it all begins

BBVA launches the communication platform 'Today it all begins' ('Hoy comienza todo'). A new creative line that transmits the financial institution's vocation to accompany its clients in their decisions from an optimistic and challenging perspective in an uncertain environment. The platform debuts with a campaign focused on accompaniment, a concept that summarizes the bank's position at key moments in people's lives, connecting with them with an objective, exciting and realistic point of view.

The pieces cover, from an intimate, raw, cinematic perspective (the audiovisual pieces have been shot on 16mm film) and devoid of rhetoric, situations as crucial and meaningful as the birth of a child, choosing a new professional path, moving to another city or renovating a business, to influence the idea of BBVA's support and commitment to its clients both in these new beginnings and in their immediate future. Exciting and optimistic pieces in which the bank's commitment to accompaniment is made tangible in the functionalities, products and services with which the bank responds to the needs that arise in these situations.