Description
MTN wanted to promote Mahala Thursday and demonstrate that you can now call your loved ones for Mahala when you recharge every MTN Mahala Thursday. So in order to demonstrate instant gratification, MetropolitanRepublic created Solly Semenya, the security guard who sings a lullaby to his daughter with the free airtime he got just for recharging, stirring that emotive feeling. Also validating that indeed, the best things in life are Mahala.
This professional campaign titled 'Thula Thula' was published in South Africa in July, 2012. It was created for the brand: MTN, by ad agency: Metropolitan. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: MetropolitanRepublic, Johannesburg, South Africa
Executive Creative Director: Eoin Welsh
Creative Directors: Wes Phelan, Ernest Ray-Ray Mphande
Art Director: Lindi Nel
Copywriter: Ntokozo Tshabalala
Agency Producer: Tanya Wagner
Director: Michael Middleton
