Description
About 10 years ago, Macklemore & Ryan Lewis dropped a dope beat that changed the way people saw preloved items: Thrift Shop
We'll relaunch this song on social media to invite the Gen Z to not only buy, but also sell preloved items on eBay. After all, social media is all about bringing back old songs with new trends nowadays. It's gonna work in three different ways.
First, a new videoclip, in which all the items shown will be preloved ones. People will get to buy them by clicking on the item while watching the video.
We'll also invite influencers to record videos using the song and sell their preloved items on eBay, creating a trend.
Finally, we'll develop an AI with Macklemore personality to recommend a preloved item every time you send a link of a new and expensive one.
This student campaign titled 'Thrift eShop' was published in Brazil in May, 2023. It was created for the brand: ebay, by ad school: Miami Ad School. This Digital, Experiential, and Integrated media campaign is related to the Fashion industry and contains 2 media assets. It was submitted 12 months ago by Creative Art Director: Kauê Barbosa Novaes.
Credits
School: Miami Ad School - São Paulo
Art Director: Gabriela Tiny
Copywriter: Carlos Garcia
Teachers: Luis Paulo Gatti / Kauê Barbosa / Tiago Daltro
