This Is How I Fly

Challenger air carrier brand, JSX, faces off against major airlines with a better way to fly, showcased through a new brand campaign – ‘This Is How I Fly.' Its agency of record, PMG, created a bold new brand look and design system for JSX, embodied in a national campaign that introduces JSX’s modern public charter flying experience to a wider range of travelers, while challenging the widely accepted notion that air travel is stressful.

The new JSX visual aesthetic and tone of voice is bold and approachable, and shows savvy, forward-thinking travelers that there’s a better way to fly, on their own terms. The ‘This Is How I Fly’ platform comes to life through a full-funnel digital campaign that encompasses video, social, display, audio and OOH, and is centered on the idea that JSX is your key to seamless travel. From the ease of booking, to skipping crowded airports with chaotic boarding lines and planes with cramped seats, JSX helps you simplify and enjoy your travel experience.

Campaign elements include :30, :15 and :06 spots, with an integrated multi-channel media plan that supports its 22 markets across US and Mexico.