Description
Heineken, which uses 100% renewable energy across its production process, and aims at taking renewable energy to 50% of the partner bars and restaurants in 19 Brazilian capitals by 2030, embraced the opportunity of using the beginning of the biggest music and entertainment festival in the world, which takes place in Rio de Janeiro until the end of this week, to create a billboard that cools beer with solar energy.
The company installed solar panels on a billboard connected to Brewteco, a famous bar in Rio, located in the Gávea district. Created by Le Pub agency, from the Publicis group, the action reinforces the Heineken campaign® as a symbolic gesture, whose objective is to draw attention to the use of sources of renewable energy. The project also aims at highlighting the Heineken Green Energy Program, aimed at facilitating access to Green Energy for consumers across the country.
"This billboard is cooling your Heineken. Cheers," says the text on the billboard. The initiative consolidates the brand sustainability goal, according to which 50% of Heineken® points of sale in 19 capitals will have renewable energy by 2030.
This professional campaign titled 'This billboard is cooling your Heineken' was published in Brazil in September, 2022. It was created for the brand: Heineken, by ad agencies: Le Pub Brazil and Publicis. This OOH Outdoor medium campaign is related to the Alcoholic Drinks and Public Interest industries and contains 2 media assets. It was submitted over 1 year ago.
Credits
HEINEKEN
Melina Domingos
Beatrice Jordão
Eduardo Picarelli
Nabil Nasser
Williane Vieira da Silva
Juliana Magalhães Rocha
Júlia Tafner
Rafael Golfe
Ana Beatriz Dornellas de Barros Mendes
Guilherme Bailão
Renan Ciccone
Thomas Guilhon Martelotta Peneda dos Santos
AGENCY: LE PUB BRASIL
Client Services:
GM: Ana Hernandes
Business Director: Jayme Neto
Business Manager: Marina Roge
Business Assistant: Suellen Agatta
Client Services Intern: Cássia Brandão
Planning; Business Intelligence; Content:
Head of Strategy: Silvia Paes
Planning Director: Sergio Tercarolli
Strategy Manager: Fernanda Tiozo
Strategy Analyst: Stephan Minucci
Strategy Supervisor: Thais Lopes
Data Strategy Manager: Vinicius Machado
Content Strategist: Endrigo Chiri
Senior Community Manager: Karina Silva
Content Supervisor: Hirai Fujisaka
Creative:
CCO: Felipe Cury
Creative Directors: Greg Kickow and Alex Adati
Art Director: Paula Picin
Junior Art Director: Ana Carolina Miranda
Copywriter: Eduardo Cometi
Copywriter: Andressa Cruz
Project:
Project Leader: Denise Frasseto
Senior Project Manager: Daniela Menezes
Production:
Broadcast Producer: Carolina Godoy
Media:
Media Manager: Jussara Bezerra
Media Supervisor: Gabriela Pereira
Media Coordinator: Carla Tassi
Media Operation Supervisor: Fernando Brito
PRODUCTION
Be180
