The World's Safest Athlete

Income Insurance and BBH Singapore have collaborated to produce a campaign film to launch Income's latest offering, PA Fitness protect, for personal accident coverage. Drawing on the trope of preened in-flight safety announcements, a stylised film, entitled ‘The Super Safety Briefing’, follows the journey of ‘The World’s Safest Athlete’ who becomes increasingly dressed in padded clothing in the attempt to avoid any injury, whilst a narrator, mimicking the role of a cabin crew member, gives instructions for his super-safe fitness experience. The film culminates in ‘The World’s Safest Athlete’ being completely encumbered by padded safety gear to highlight the key message in a light-hearted way: that personal accident protection is made less complicated with Income Insurance’s PA Fitness Protect.