Description
In its first campaign dedicated exclusively to suicide awareness and prevention, the Quebec government has partnered with LG2 to share the message that we can all assist people in crisis by talking, listening and defusing. The broadcast spot poses the question « Ça va? » (“Are you okay?”) before reminding us to talk, listen and defuse in order to deliver a sincere, hopeful perspective that it is possible to support those who may be struggling.
This professional campaign titled 'The Wick' was published in Canada in April, 2023. It was created for the brand: Quebec Government, by ad agency: Lg2. This Film medium campaign is related to the Health, Public Interest, and Public Utility industries and contains 1 media asset. It was submitted about 1 year ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Gouvernement du Québec
Vice-President, Creative: Luc Du Sault
Strategy: Christine Larouche
Copywriting: Éric Chavagnac, Alexis Cadieux
Art Direction: Vincent Bernard
Content: Valérie Bédard, Rémi Lebel, Justine Bilodeau, Vincent Deslauriers, Béatrice Lachance
Account Services: Isabelle Miville, Noémie Steben-Roy, Maude Richard, Alexandra Laverdière
Agency Production: Isabelle Fonta
Project Management: Julie Pichette
Graphic Production: Olivia Lapierre-Fortin, Isabelle Bélanger
Medias: OMD, Isabelle Baillargeon, Alex Leboeuf, Katia Rassi
Direction: Nicolas Monette
DOP: Gabriel Brault-Tardif
Production House: Gorditos, Véronique Poulin
Post-production: MELS, Simon Sauvé
Sound Studio, Engineering: La Majeure, Mathieu Morin
