The Ultimate Montréal Review
Agency: Lg2
Description
With the city about to burst into summer, Tourisme Montréal, in collaboration with LG2, took an innovative approach to capturing the city’s unique energy. To be as authentic and objective as possible, thousands of visitor reviews of the city were collected, analyzed and used to train an algorithmic model. This resulted in some rather charming, grammatically quirky impressions of Montréal. The result, the Ultimate Montréal Review campaign, is as infectious as the city’s summer vibe.
This professional campaign titled 'The Ultimate Montréal Review' was published in Canada in June, 2023. It was created by ad agency: Lg2. This Film medium campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 1 media asset. It was submitted 11 months ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
Client: Tourisme Montréal
Vice-President, Executive Creative Direction: Marilou Aubin
Vice-President, Client Services: Marie-Christine Cayer
Creative Direction: Dominique Bulmer, Maxime Jenniss
Copywriting: Jean-Christophe Diaque, Roxanne Pelletier, Louis Pigeon-Owen, David Bélanger, Stuart Macmillan
Art Direction: Léa Laure Bergeron, Tyran Trieu, Jenifer Blanco, Stéphanie Chayer
Strategy: Pauline Després
Client Services: Arianne Goulet, Chloé Brossard, Marie-Julie Cossette, Philippe Perreault, Justine Vigneault
Agency Production: Katia Pellerin, Marie-Pier Lavoie-Sigouin, Isabelle Thouin, Marie Hélène Harvey
Media: Touché! - Martin Soubeyran, Michèle Duchesneau, Isabelle Gagnon, Andréanne Veilleux-Rood, Bianca Stella Paccieri, Mariana Santamaria-Correa, Cassandra Cegarra
Production House / Photography: Productions L’Éloi / LM Chabot
Production House / Production: SOMA
Direction: Mathieu Mathieu
DOP: Maxime Valsan
Production: Marc-Antoine Lambert
Coordination: Florine Mikusinski, Maxime Aubé
Post-production: Mathieu Mathieu
Colorization: Outpost - Béatrice Tremblay
Sound Studio / Engineering: Lamajeure - Jacob Gauthier Robitaille
Music: Supersavant
Project Management, Production: Emmanuelle Gauthier-Laquerre
Production Direction (Print or Digital): Vincent Boivent
Infographic: Sylvie Tétreault
Digital Integration: Laurianne Benoit
