The Temple

WPP creative company Superunion has partnered with Sino-Ocean Taikoo Li Chengdu, an iconic hospitality and retail destination in Chengdu, China, to launch its first virtual experience, The Temple. Created in collaboration with a team of international artists and launched on WeChat, the immersive platform celebrates the brand’s cultural heritage and contemporary spirit, and its unrivalled reputation as a patron and collector of the arts.

The concept of The Temple is inspired by the ancient Daci Temple that lies at the heart of Sino-Ocean Taikoo Li Chengdu, a unique urban destination in Chengdu that combines hospitality, shopping, dining, and entertainment experiences, all set amongst restored lanes, mansions, and courtyards dating back to the Tang and Qing Dynasties.

The Temple was created as a virtual gallery and exhibition space to showcase curated products, experiences, and works from contemporary artists. By combining cutting-edge technology, motion design, and artistic expression, The Temple acts as a platform for experiential creativity, designed to engage global audiences and to position Sino-Ocean Taikoo Li Chengdu at the forefront of brand experience innovation.