Description
Steamboat Ski and Resort Corporation is launching a new campaign developed by brand accelerator agency Fortnight Collective to attract new visitors and build upon its legacy as a unique western vacation destination for skiers and snowboarders. The work, the most ambitious integrated marketing campaign by the resort to date, coincides with Steamboat’s 60th anniversary and a $200m capital investment into the guest experience. This is Fortnight’s first work for Steamboat since being named agency of record after a pitch in February of this year.
The creative campaign entitled, “The Steamboat Way,” blends Steamboat’s promise of western hospitality with world-class winter sports through the literary tradition of “cowboy poetry,” a style rooted in ranching culture that dates to the 1800s. Fortnight collaborated with internationally renowned cowboy poet Randy Rieman on the poetic narratives in the ads, which focus at the same time on both cowboy life and skiing. As they are being recited by Rieman, the imagery alternates between scenes of horse riding and skiing at the resort, emphasizing the many similarities between the two.
This professional campaign titled 'The Steamboat Way' was published in United States in October, 2022. It was created for the brand: Steamboat Springs Resort, by ad agency: Fortnight Collective. This Integrated medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 4 media assets. It was submitted over 1 year ago.
Credits
Talent: Randy Rieman - Cowboy Poet
Agency: Fortnight Collective
Founder & CEO: Andy Nathan
Chief Creative Officer & Partner: Adam Chasnow
Collective Strategist: Katie Dreke
Collective Creative Director / Art Director: Dave Steinke
Collective Creative Director / Copy Writer: Jeff Schuller
Writer: Randy Rieman
Senior Brand Manager / Producer: Tucker Kavanagh
Collective Executive Producer: Jamie Slade
Social Team:
Creative Director, Copy: Becca Schepps
Art Director: Anna Delaney
Designer/Animator: Fabien Dodard
Client: Steamboat Springs Resort Company
VP of Marketing: Katie Brown
Director of Marketing: Morgan Bast
Advertising Manager: Heidi Barbee
CRM Marketing Specialist: Josh Froman
Production: Hungryman Productions
Director: Richard Bullock
Executive Producer: Caleb Dewart
Head of Production: Christopher Hoggard
Producer: Jack Beardsley
Director of Photography: Joseph Aquirre
1st Assistant Camera: Sam Hall
Sound Mixer: Dave Schaff
Production Assistant: Bryce Sullivan
Still Photography
Photographer: Dave Steinke
Editorial: Now Corporation
Editor: Jess Reisner
Editorial Producer: Carrie Fleming
Music: JSM Music
CCO/CEO/Co-Composer: Joel Simon
VP/Executive Producer: Jeff Fiorello
Sr. Producer: Norm Felker
Sr. Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer “Over Yonder”/“Unity”/”Steamboat Forever”/“Out: Where the West Begins": Augustus Skinner
Co-Composer “Roam & Return": Seamus Kilmartin
Color & Conform: Trafik
Colorist: Nate Seymour
Sr. Executive Producer, Color: Meghan Lang Bice
Producer, Color: Phoebe Torsilieri
Producer, Color: Julia King
Audio Mix/Sound Design: Soundspace
Sound Designer: Matt Polis
