Description
Melanoma is the deadliest form of skin cancer, but it's also the easiest to detect, if you know where and what to look for. So, to raise awareness, we created a hidden camera stunt where visitors to the Navigli canal in Milan thought they were having their palms read by a fortune teller, but we surprised them with a full body reading by a dermatologist.
This professional campaign titled 'The Real Fortune Teller' was published in France, Italy, and United Kingdom in May, 2022. It was created for the brand: Pierre Fabre, by ad agency: VMLY&R Health. This Digital, Experiential, and Film media campaign is related to the Education, Health, and Pharmaceutical industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Creative Team:
Fabio De Vecchi, Manuele Blasco, Luke O’Driscoll, Marco Mollo,
Stefania Sacchetto, Marco Adelfio, Marco Robbiani
Digital Team:
Eros Verderio, Beatrice Bolondi
Account Team:
Julia Navas, Daniele Anzani, Ursula Comi, Gab Silvagni
Agency Support:
Lia Treichler, Tiziana Paglia, Carlo Nadalin, Maurizio Tacchetti
Production Company:
Racoon
