Description
Working with digital audio specialist AMA, Gala Bingo have created 40,964 unique radio ads to help everyone hear their perfect 5 in a row. Each ad changes its script to feature words based on where and when it is being heard.
Over 153 words were recorded to allow the ads to change depending on location, time, weather, holidays, astrological events and local or national cultural and sporting events. For example ‘Sequin’ will be heard in honour of this year's Eurovision Final and ‘Sausage’ will only be heard in and around Cumberland - a British region famous for it's sausages.
This professional campaign titled 'The perfect 5' was published in United Kingdom in May, 2023. It was created for the brand: Gala Bingo, by ad agency: Neverland. This Audio medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted 12 months ago by Brand Director: Tom Trevelyan of neverland creative.
Credits
Client: Gala Bingo
Head of Brand & Content: Sara Jolly
Senior Brand Manager: Kim Mills
Brand Manager: Danika Jones
Brand Marketing Executive: Kerri Matthews
Agency: neverland
Co-founder, Creative Strategy: Jon Forsyth
Co-founder, Creative Strategy: Simon Massey
Executive Creative Director: Noel Bunting (nee Hamilton)
Senior Creative: Tom Dixon
Senior Creative: Erik Uvhagen
Creative: Alek Lewin
Creative: Sam Creedon
Head of Production: Amy Coomber
Senior Producer: David Riley
Production Assistant: Isa Rehman
Senior Strategist: Clemence Lepinard
Strategist: Natalia Robinson
Social Strategist: Meg Anderson
Business Director: Theo Jenkins
Account Director: Dan Taylor
Account Manager: Sadie Quinn
Audio Post House: Factory
Producers: Ethan Day and Beth Massey
Radio sound design & mix: James Utting and Michael Haines
Radio & Digital Audio Production: AMA
Creative: Rob Broomhall
Senior Campaign Manager: Cara Aghabi
Senior Sales Manager: Susie Sogot-Lewis
Media Agency: the7stars
Planning & Client Lead: Libby Foster
Client Lead: Jonathan Rees
