The Pen&Paper campaign
Handwriting stimulates the thinking part of the mind
Doodling is good for the brain
ANXIETY, ANXIETY, Anxiety, anxiety... Cursive writing clears the mind of thought and decreases anxiety
Handwriters have more ideas than keyboard users
Do you want to learn faster? relearn how to write
those who learnt cursive as children also perform better in high school
Did you know that people who take notes by hand study less?
Did you know that even math is easier when you use pen and paper?
Handwriting activates memory more
Pen and paper make kids grow more than breakfast does
Doodling help neurodivergent people concentrate
The more you write the better it is (science says)
once you start taking notes with pen and paper, you're already studying for the exam
Description
For the first time ever an outdoor campaign has been created entirely by hand to encourage a return to handwriting and drawing. Over two hundred posters were each drawn individually by our HQ staff and a select group of university students.
Why did we take this route? To underline the neurological benefits of writing, especially in cursive, doodling and drawing on the human brain. The very thesis of the campaign was supported by members of the scientific community who are quoted in the campaign as they confirmed that putting pen to paper helps the human brain in countless ways.
This professional campaign titled 'The Pen&Paper campaign' was published in Italy in April, 2024. It was created for the brand: Moleskine, . This OOH Outdoor medium campaign is related to the Other industry and contains 15 media assets. It was submitted 6 months ago by Brand & Communication Creative Officer: Anna AMen Meneguzzo of Moleskine.
Credits
Brand & Communication Creative Officer: Anna Meneguzzo
Creative Director & Copywriter: Anna Meneguzzo
Senior Art Director: Fabio Lettieri
Brand Manager: Claudia Mezzasalma
Corporate PR and Communication Manager: Eleonora Mikiko Kihlberg
Brand visual assets coordinator: Martina Salvato
Head of Digital Communication and Strategy: Paola Matani
Producer: Giada Cioffi
Executive Producer Sfera Production Agency: Michele Vilardo
Producer Sfera Production Agency: Sveva Rossino
Director: Jacopo Campanelli
DOP Lighting Cameraman: Pietro Menzione Giordano
Sound Engineer: Davide Debenedetti
